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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘Twitter’

28 Apr
2010

Interactive Twitter Audience Trumps Masses Any Day

Oh, Bit.ly—how I love it! Let me count the ways: One, the way it lets me glance at the click

26 Jan
2010

The Death of Company Newsletters Has Been Greatly Exaggerated

Over the years, printed newsletters have been popular vehicles for communicating company news and information directly with customers and employees.

30 Dec
2009

Delving into Twitter: Popular Questions and Lessons

The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

29 May
2009

Social Media Monitoring for Your Company’s Online "Health"

Social Media Monitoring for Your Company’s Online “Health” What’s worse than no online chatter about you or your company? That’s

20 May
2009

The Codependency Relationship Between Mobile and Social

As I sit here at Gate E2 at PDX enjoying glorious free WiFi, I hearken back 15 years ago to

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