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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘trends’

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

19 May
2010

Facebook Under Fire: Where Will the Early Adopters Go?

Concerns over Facebook’s privacy settings have been filling my Twitter feed for days. A friend asked what I thought about

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

7 Apr
2010

5 Minutes, 4 Tools for Your Social Media Practice

One of the biggest challenges in social media practice is keeping up with the Brizz.lys. It seems like each workday

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