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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘trends’

2 Feb
2012

Hot Headlines This Week

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

20 Dec
2011

Looking Back and Looking Forward: The State of Digital Media

In case you slept through 2011, we’ve put together this handy guide to what happened in digital marketing this past

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

10 Sep
2010

What Happened to Google Wave? A User Experience Perspective

Last week, someone in the office asked me, “Why did Google Wave fail?” Immediately I remembered, “Oh, yeah . .

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

19 May
2010

Facebook Under Fire: Where Will the Early Adopters Go?

Concerns over Facebook’s privacy settings have been filling my Twitter feed for days. A friend asked what I thought about

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

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