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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘tools’

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

30 Jun
2010

AYCLW: Acronyms You Can’t Live Without. Well, Maybe You Can …

Sorting out your SMEs? Tracking to your MBOs? RTing your friend’s OOBE? What now?
This post goes out to all the

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

19 May
2010

Facebook Under Fire: Where Will the Early Adopters Go?

Concerns over Facebook’s privacy settings have been filling my Twitter feed for days. A friend asked what I thought about

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

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