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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘tools’

6 Oct
2010

Synergistic Agencies are Today’s Mad Men Equivalent

As a fan of the hit show “Mad Men,” I love the scenes in which product campaigns are pitched to

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

10 Sep
2010

What Happened to Google Wave? A User Experience Perspective

Last week, someone in the office asked me, “Why did Google Wave fail?” Immediately I remembered, “Oh, yeah . .

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

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