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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘newsletter’

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

26 Jan
2010

The Death of Company Newsletters Has Been Greatly Exaggerated

Over the years, printed newsletters have been popular vehicles for communicating company news and information directly with customers and employees.

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