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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘marketing’

3 Sep
2009

Sociology and Social Media Marketing

Social media has taken the marketing world by storm. This new concept of humanizing brands by building online communities and

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

24 Jun
2009

Getting Real Value from a Virtual Trade Show

At a time when companies are tightening their belts, when it comes to corporate travel, we are all on the

15 Jun
2009

A Clash of Conversations: When Social Loses Its Civility

Having attended the Conversational Marketing Summit held by Federated Media in NYC, June 1-2 – a virtual “who’s who” of

29 May
2009

Social Media Monitoring for Your Company’s Online "Health"

Social Media Monitoring for Your Company’s Online “Health” What’s worse than no online chatter about you or your company? That’s

20 May
2009

The Codependency Relationship Between Mobile and Social

As I sit here at Gate E2 at PDX enjoying glorious free WiFi, I hearken back 15 years ago to

6 May
2009

Understand Your Audience before You Sell in the Social Media World

Max Kerning is NOT an idiot. No. Max Kerning is a pundit, poet, and pontificating paragon of design. Spend a

1 May
2009

Mind Your "Poking" Manners on Facebook

Just like “no elbows on the table” is a dining rule, people should also mind their manners in this social

21 Apr
2009

Use Groups to Succeed on LinkedIn

Congratulations. You’ve taken the first step on the business networking site LinkedIn and created a profile. Your picture is posted

6 Apr
2009

We get it.

We get it. It’s a raging battle out there. Every day, it’s a fight for marketshare, to keep up and

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