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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘marketing’

2 Feb
2012

Hot Headlines This Week

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

27 Jan
2012

Building brands in the cloud

Meet the new cloud consumer Are you ready for the next billion? There are 7 billion people on the planet

18 May
2011

Marketing to Communities: It Ain’t Easy

I’d like to share an experience I recently had—call it a cautionary tale—and a reminder of how easy it is

9 Mar
2011

The Best and Only SXSW Strategy You’ll Need When Facing Austin

Do you have it? The best strategy for tackling SXSW? Because I’m looking for it. I keep opening the SXSW

26 Jan
2011

From Integrated to Synergistic

An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc.  Often these

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

6 Oct
2010

Synergistic Agencies are Today’s Mad Men Equivalent

As a fan of the hit show “Mad Men,” I love the scenes in which product campaigns are pitched to

14 Sep
2010

Resume Tip Dept.: Saying What You Mean

Thanks to all the folks who have been following our tips for job seekers, especially bloggers who are looking to

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