Yes, it’s a few weeks into the New Year, but we haven’t reached the Super Bowl yet, so it’s still
Posts Tagged ‘earned media’
2010
Behold, the Versatile Video Commercial
A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time
2010
Social Search: New Thinking on SEO Best Practices
So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post
2010
Guided by Gut
Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the
2010
Random Acts of Courtesy and Kindness
The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze
2010
Behind the Scenes of an Award-Winning Social Media Program
You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to
2010
Five Steps to More Effective Subject Lines
The other day I did a quick survey of my overflowing email inbox to see how many subject lines really
2010
Human Is the New Black: What Trust Agents Tells Us about Social Media
As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in
2009
Delving into Twitter: Popular Questions and Lessons
The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much
2009
The Comfort Zone Myth: The 8 New (& Old) Truths of PR & Marketing
More than anything this year, the 2009 International PRSA conference hit some emotional nerves that have been sparked by an