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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘earned media’

24 Jan
2012

Marketing Resolutions for 2012

Yes, it’s a few weeks into the New Year, but we haven’t reached the Super Bowl yet, so it’s still

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

20 Jan
2010

Human Is the New Black: What Trust Agents Tells Us about Social Media

As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in

30 Dec
2009

Delving into Twitter: Popular Questions and Lessons

The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much

12 Nov
2009

The Comfort Zone Myth: The 8 New (& Old) Truths of PR & Marketing

More than anything this year, the 2009 International PRSA conference hit some emotional nerves that have been sparked by an

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