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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘conversation starter’

26 Jan
2011

From Integrated to Synergistic

An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc.  Often these

3 Nov
2010

BlogWorld Expo: This Ain’t No Naked Lady Party!

I was very fortunate to attend BlogWorld Expo in Las Vegas recently. I didn’t quite know what to expect. I’ve

27 Oct
2010

The Headlines You May Have Missed . . . Like Me

I love my Twitter and Facebook news feeds. I really do. But sometimes after seeing the same topics show up

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

6 Oct
2010

Synergistic Agencies are Today’s Mad Men Equivalent

As a fan of the hit show “Mad Men,” I love the scenes in which product campaigns are pitched to

26 Aug
2010

CMD Coffee Conversations: Caryn Herder

Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful

11 Aug
2010

It’s All About the Swag at BlogHer ’10

Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the

6 Aug
2010

Beyond Imagining People in Their Underwear: Hot Tips on Giving a Great Speech

Public speaking is a great way to promote yourself and your company and it opens up more speaking opportunities down

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