An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc. Often these
Posts Tagged ‘conversation starter’
2010
BlogWorld Expo: This Ain’t No Naked Lady Party!
I was very fortunate to attend BlogWorld Expo in Las Vegas recently. I didn’t quite know what to expect. I’ve
2010
The Headlines You May Have Missed . . . Like Me
I love my Twitter and Facebook news feeds. I really do. But sometimes after seeing the same topics show up
2010
Open Source Branding: A Look at the Gap Flap
The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any
2010
Synergistic Agencies are Today’s Mad Men Equivalent
As a fan of the hit show “Mad Men,” I love the scenes in which product campaigns are pitched to
2010
Write It Right Now: Quick Tips on Creating Killer Content
Okay, so you want to start blogging. You have your platform and you have your URL; now what? We all
2010
CMD Coffee Conversations: Caryn Herder
Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful
2010
Calling All Bloggers: Are You in Job Search Mode? (Or: All the Questions You Want to Ask a Hiring Manager)
While the national agenda is all about job creation, the political rhetoric has not yet changed the harsh reality of
2010
It’s All About the Swag at BlogHer ’10
Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the
2010
Beyond Imagining People in Their Underwear: Hot Tips on Giving a Great Speech
Public speaking is a great way to promote yourself and your company and it opens up more speaking opportunities down