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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘community’

25 Aug
2011

Brand Advocacy and B2B: Love Match or Death March?

Sure, creating an online B2B community to engage influencers and build advocacy for your brand sounds great. Getting your message

18 May
2011

Marketing to Communities: It Ain’t Easy

I’d like to share an experience I recently had—call it a cautionary tale—and a reminder of how easy it is

3 Nov
2010

BlogWorld Expo: This Ain’t No Naked Lady Party!

I was very fortunate to attend BlogWorld Expo in Las Vegas recently. I didn’t quite know what to expect. I’ve

27 Oct
2010

The Headlines You May Have Missed . . . Like Me

I love my Twitter and Facebook news feeds. I really do. But sometimes after seeing the same topics show up

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

14 Sep
2010

Resume Tip Dept.: Saying What You Mean

Thanks to all the folks who have been following our tips for job seekers, especially bloggers who are looking to

11 Aug
2010

It’s All About the Swag at BlogHer ’10

Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the

6 Aug
2010

Beyond Imagining People in Their Underwear: Hot Tips on Giving a Great Speech

Public speaking is a great way to promote yourself and your company and it opens up more speaking opportunities down

4 Aug
2010

Social Media IRL, Meeting Old Friends for the First Time

There’s the old stereotype that if you’re into computers and technology, you’re antisocial, sitting in your mom’s basement geeking out

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