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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘communications’

11 Jun
2010

Gooooooooooal! CMD Has World Cup Fever

The 2010 FIFA World Cup kicks off today and we’re excited to watch all the thrilling action over the next

9 Jun
2010

Ending the Guessing Game

At the recent 2010 Portland Communicators Conference, Peter Shankman, idea man behind Help a Reporter Out (HARO), emphasized the importance

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

20 Jan
2010

Human Is the New Black: What Trust Agents Tells Us about Social Media

As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in

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