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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘communications’

3 Nov
2010

BlogWorld Expo: This Ain’t No Naked Lady Party!

I was very fortunate to attend BlogWorld Expo in Las Vegas recently. I didn’t quite know what to expect. I’ve

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

14 Sep
2010

Resume Tip Dept.: Saying What You Mean

Thanks to all the folks who have been following our tips for job seekers, especially bloggers who are looking to

3 Sep
2010

The Glamorous Life of an Event Producer

Hello, September! Julie Yamamoto and I are just a few weeks away from our WordCamp Portland presentation, “From Personal Blogger

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

26 Aug
2010

CMD Coffee Conversations: Caryn Herder

Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful

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