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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘campaign’

12 Jul
2010

CMD World Cup Haiku Winner Unveiled

The results are in. Yes, Spain captured the World Cup title on Sunday with an exciting 1-nil win over The

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

21 Apr
2010

Blog Thoughts: You Look Marvelous, But Are You Interesting?

We’re working on a number of blogs right now for clients and the topic of design versus content always comes

7 Apr
2010

5 Minutes, 4 Tools for Your Social Media Practice

One of the biggest challenges in social media practice is keeping up with the Brizz.lys. It seems like each workday

10 Mar
2010

In Search of the Elusive Viral Video

In the late 1990s, the Internet Dancing Baby came into our lives and the viral video was born. Back then,

24 Feb
2010

Entertain Your Way to a Successful Campaign on Facebook

Did you collect enough eggs from your chicken farm? When was the last time you sent your friend a virtual

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

26 Jan
2010

The Death of Company Newsletters Has Been Greatly Exaggerated

Over the years, printed newsletters have been popular vehicles for communicating company news and information directly with customers and employees.

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