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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘branding’

27 Jan
2012

Building brands in the cloud

Meet the new cloud consumer Are you ready for the next billion? There are 7 billion people on the planet

26 Jan
2011

From Integrated to Synergistic

An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc.  Often these

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

16 Jun
2010

Wake Up: You Are Not a Brand

Bear with me folks: No industry insights today, just personal insights. So have a seat and buckle up. Many years

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

21 Apr
2010

Blog Thoughts: You Look Marvelous, But Are You Interesting?

We’re working on a number of blogs right now for clients and the topic of design versus content always comes

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