Meet the new cloud consumer Are you ready for the next billion? There are 7 billion people on the planet
Posts Tagged ‘branding’
2011
New Facebook Pages Mean New Opportunities for Content Strategy and Communication with Fans
The more Facebook changes . . . the more it, well . . . changes. This month Facebook set its
2011
From Integrated to Synergistic
An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc. Often these
2010
Open Source Branding: A Look at the Gap Flap
The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any
2010
Are You Loved? Understanding and Fostering Customer Relationships
Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives
2010
Wake Up: You Are Not a Brand
Bear with me folks: No industry insights today, just personal insights. So have a seat and buckle up. Many years
2010
Behind the Scenes of an Award-Winning Social Media Program
You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to
2010
The Value of a Handshake in a Digital World
In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a
2010
Insights from Web 2.0 Expo in SF
Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update
2010
Blog Thoughts: You Look Marvelous, But Are You Interesting?
We’re working on a number of blogs right now for clients and the topic of design versus content always comes