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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘branding’

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

16 Jun
2010

Wake Up: You Are Not a Brand

Bear with me folks: No industry insights today, just personal insights. So have a seat and buckle up.
Many years ago,

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

21 Apr
2010

Blog Thoughts: You Look Marvelous, But Are You Interesting?

We’re working on a number of blogs right now for clients and the topic of design versus content always comes

7 Apr
2010

5 Minutes, 4 Tools for Your Social Media Practice

One of the biggest challenges in social media practice is keeping up with the Brizz.lys. It seems like each workday

17 Mar
2010

Make Your Social Media Contest Stand Out from the Crowd(source)

Social media contests are just about everywhere these days—bloggers hold prize giveaways, major brands host nationwide sweepstakes and even neighborhood

10 Mar
2010

In Search of the Elusive Viral Video

In the late 1990s, the Internet Dancing Baby came into our lives and the viral video was born. Back then,

24 Feb
2010

Entertain Your Way to a Successful Campaign on Facebook

Did you collect enough eggs from your chicken farm? When was the last time you sent your friend a virtual

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