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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘blogging’

9 Mar
2011

The Best and Only SXSW Strategy You’ll Need When Facing Austin

Do you have it? The best strategy for tackling SXSW? Because I’m looking for it. I keep opening the SXSW

8 Dec
2010

Manage That Content! Bringing Social Media Back to Its Not-Too-Distant Roots

Yes, I’m still thinking about Instagram. Remember three weeks ago when I said it was the greatest thing since Tweetdeck?

11 Aug
2010

It’s All About the Swag at BlogHer ’10

Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the

4 Aug
2010

Social Media IRL, Meeting Old Friends for the First Time

There’s the old stereotype that if you’re into computers and technology, you’re antisocial, sitting in your mom’s basement geeking out

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

7 Jul
2010

Where Is Your Community?

Here’s a not-secret confession: I moonlight as a blogger. I’ve been blogging for more than five years now. In fact,

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