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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘agency insight’

26 Jan
2011

From Integrated to Synergistic

An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc.  Often these

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

3 Sep
2010

The Glamorous Life of an Event Producer

Hello, September! Julie Yamamoto and I are just a few weeks away from our WordCamp Portland presentation, “From Personal Blogger

26 Aug
2010

CMD Coffee Conversations: Caryn Herder

Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

7 Jul
2010

Where Is Your Community?

Here’s a not-secret confession: I moonlight as a blogger. I’ve been blogging for more than five years now. In fact,

16 Jun
2010

Wake Up: You Are Not a Brand

Bear with me folks: No industry insights today, just personal insights. So have a seat and buckle up. Many years

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