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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘advice’

26 Jan
2011

From Integrated to Synergistic

An integrated marketing program used to be one that included some level of PR, advertising, events, video, etc.  Often these

26 Aug
2010

CMD Coffee Conversations: Caryn Herder

Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful

6 Aug
2010

Beyond Imagining People in Their Underwear: Hot Tips on Giving a Great Speech

Public speaking is a great way to promote yourself and your company and it opens up more speaking opportunities down

3 Jun
2010

Lesson Learned: Step Up to the Plate

The ending of the Detroit Tigers baseball game last night has turned into a social media phenomenon. Why? Because someone

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

31 Mar
2010

From Student to Employee- 3 Prep Tips

I’m going to be honest; the transition from college to a Monday through Friday job is not easy. Well, getting

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