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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘advertising’

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

6 Jul
2010

Time to Vote: Select the Winning World Cup Haiku

Thanks to everyone who participated in the CMD World Cup Haiku Contest! It was a tough job, but we’ve narrowed

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

10 Mar
2010

In Search of the Elusive Viral Video

In the late 1990s, the Internet Dancing Baby came into our lives and the viral video was born. Back then,

30 Dec
2009

Delving into Twitter: Popular Questions and Lessons

The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much

3 Sep
2009

Sociology and Social Media Marketing

Social media has taken the marketing world by storm. This new concept of humanizing brands by building online communities and

6 May
2009

Understand Your Audience before You Sell in the Social Media World

Max Kerning is NOT an idiot.
No. Max Kerning is a pundit, poet, and pontificating paragon of design. Spend a few

14 Apr
2009

Bringing a PR Sense to Social Media

There’s been a lot of discussion recently about where social media should reside within the marketing world. And because it’s

6 Apr
2009

We get it.

We get it. It’s a raging battle out there.
Every day, it’s a fight for marketshare, to keep up and stay

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