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The Back Deck

Our view on navigating today’s marketing landscape

Posts Tagged ‘advertising’

2 Feb
2012

Hot Headlines This Week

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

2 Dec
2011

Hot Headlines This Week: Twitter Ads, Google+ Brand Pages, and Peanut Butter Cookies (!)

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

14 Oct
2011

Hear, Hear—What You Should Know before Advertising on Streaming Music Services

Streaming music has become the best friend of office workers, gym goers and road trippers. Unlike mainstream radio stations, (satellite

20 Oct
2010

Open Source Branding: A Look at the Gap Flap

The recent Gap logo fiasco got me thinking about logos and branding and the current climate that exists for any

6 Oct
2010

Synergistic Agencies are Today’s Mad Men Equivalent

As a fan of the hit show “Mad Men,” I love the scenes in which product campaigns are pitched to

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

6 Jul
2010

Time to Vote: Select the Winning World Cup Haiku

Thanks to everyone who participated in the CMD World Cup Haiku Contest! It was a tough job, but we’ve narrowed

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

10 Mar
2010

In Search of the Elusive Viral Video

In the late 1990s, the Internet Dancing Baby came into our lives and the viral video was born. Back then,

30 Dec
2009

Delving into Twitter: Popular Questions and Lessons

The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much

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