PORTLAND, Ore. –Forest Park Conservancy (FPC), the leading nonprofit organization that helps care for Portland’s largest urban park, has named Darcie Meihoff, CMD vice president/managing director of earned media, president of its board of directors for 2011-2012.

Darcie Meihoff, FPC 2011-2012 board president

The Conservancy helps protect, maintain and preserve Forest Park in collaboration with Portland Parks & Recreation. With a dedicated staff, FPC helps rally volunteers to remove invasive species, help protect native wildlife and maintain the park’s 80 miles of trails. As highlighted in the recent (Forest Park Conservancy Trails Report –embed link) in 2010 alone, FPC rallied 1,400 volunteers and, along with its crews, logged more than 10,000 hours to help care for and restore the park and its trails. The board of directors provides strategic guidance, oversight and support for the Conservancy’s work in caring for what is considered one of the nation’s most iconic forested urban parks.

“We are fortunate to have such an amazing natural and recreational resource right in our city’s backyard that contributes greatly to Portland’s livability and environment,” said Meihoff. “We need to tackle the tough issues affecting the health and well-being of the park, and it’s an honor to serve in this capacity with people who are dedicated to doing just that.”

With 21 years of public relations, marketing and communications experience, Meihoff heads up the earned media division at CMD, one of Portland’s largest marketing agencies. She has held several positions on FPC’s board of directors since 2009, including as board secretary. A native Oregonian, Meihoff also has served on the Public Relations Society Portland-Metro board of directors for the past 10 years, including as president in 2008.

About Forest Park Conservancy and Forest Park

The Forest Park Conservancy (FPC) is a nonprofit organization working to preserve, protect and restore Forest Park. The Conservancy works collaboratively with Portland Parks & Recreation, which manages this 5,100-acre city-owned park on a limited budget. FPC focuses on trail maintenance and improvement, habitat restoration, environmental education and public outreach. To donate, get involved or become a member of Forest Park Conservancy, call (503) 223-5449 or visit www.forestparkconservancy.org. Follow FPC on Twitter @pdxforestpark.

Julie Yamamoto (left) and Melissa Lion (right) will be speaking at BlogHer '11.

PORTLAND, Ore. - Two top pros from CMD, Portland’s leading integrated marketing agency, will speak next week at BlogHer ’11, the world’s largest conference for women in social media.

CMD earned media senior executives Julie Yamamoto and Melissa Lion will present on two panels; “Minding Your Own Business: Your Blog Can Make You a Social Media Marketer” and “Social Media Geek: Mobile MultiMedia-Making Media on the Go.”

With years of experience developing social media strategies for some of the world’s biggest brands along with extensive journalism, public relations and blogging backgrounds, Yamamoto and Lion will share their tips and techniques for effectively leveraging social and digital media.  They also will discuss the skills that today’s social media and online self-publishers need to succeed.

“This is the premier event for women who are shaping and pioneering innovations in the communications industry,” said Darcie Meihoff, vice president/managing director of CMD’s earned media group. “It’s an honor for CMD to have the opportunity to speak to an audience that is considered the best in class when it comes to digital influence and social media know-how.”

BlogHer is a community and media company created in partnership with women in social media. Held in San Diego on Aug. 5-6, BlogHer ’11 will bring over 3,000 attendees from all over the world together to share hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities.

Airing first in “Soccer City USA,” the Oregon-based window and door manufacturer draws close connection between its brand and some of the sports world’s most reliable fans

PORTLAND, Ore. – For JELD-WEN and Major League Soccer fans everywhere, it’s all about driving toward the ultimate goal.

That passion is captured in a series of new JELD-WEN Windows & Doors television ads that celebrate the company’s involvement in “the beautiful game.” The ads aired for the first time Sunday during the Portland Timbers vs. the Seattle Sounders soccer match and will run throughout the season.

The new spots from JELD-WEN, an official partner of Major League Soccer, the Portland Timbers and the name sponsor of JELD-WEN Field, draw a strong correlation between the inspiration, passion and reliability that soccer fans embody and JELD-WEN’s own brand values as a leading global window and door manufacturer.

“We understand the commitment, the intensity and what it means to be dedicated, because that’s the inspiration behind all of the products we make,” said Bill Hueffner, Director of Development & Professional Relations for JELD-WEN. “Our goal with these ads is to symbolize what it means to be part of something you’re very proud of by celebrating loyal soccer fans everywhere.”

JELD-WEN officials say that the new advertising effort also demonstrates the company’s deep-rooted commitment to its own home state. Created

by CMD, one of Portland’s leading marketing agencies, and shot entirely in Portland using local talent, the new 30-second spots highlight the intense love of the beautiful game. In the ads, that zeal is demonstrated by fans and supporters from all walks of life – from the face painters and flag wavers who storm JELD-WEN Field to cheer on the home team, to the soccer mom who takes to the field to compete herself. For authenticity, CMD cast as many actual Timbers season ticketholders as possible for the commercials.

The ads will air locally during televised Portland Timbers soccer games throughout the 2011 season as well as nationally as part of MLS telecasts including the 2011 All-Star Game in New York when the MLS All-Stars take on world renowned club Manchester United. The new television ads will be accompanied by a series of radio spots airing locally during the season.

According to Hueffner, the partnership with soccer and the stadium allows JELD-WEN to support a historic Oregon icon and important community initiatives as well as help further establish brand awareness among a loyal, international fan base. JELD-WEN has been a longtime supporter of sports that draw a close connection to its brand message of reliability. The company also is the Official Window and Door Provider of the Timbers and Major League Soccer, and is a sponsor of the PGA TOUR and a Proud Partner of THE PLAYERS Championship.

Watch the spots now:

1. The Beautiful Game
2. The Beautiful Game #2
3. The Anthem

About JELD-WEN, inc.

JELD-WEN, inc. is the world’s leading manufacturer of reliable windows and doors. Based in Klamath Falls, Ore., JELD-WEN began in 1960 as a small Oregon millwork plant with 15 employees and today has approximately 2,500 employees in Oregon and nearly 20,000 worldwide. JELD-WEN was named by the Environmental Protection Agency and the Department of Energy a 2010 and 2003 ENERGY STAR Partner of the Year. JELD-WEN has been the official window, door and millwork provider to the PGA TOUR since 2003.

About JELD-WEN Field

JELD-WEN Field is an iconic sports and entertainment facility located in the heart of downtown Portland, Ore. at 1844 SW Morrison. JELD-WEN Field plays host to a wide variety of events each year, including Portland Timbers MLS soccer, Portland State University football, college and high school football and soccer, concerts, community events and public and private functions. JELD-WEN Field opened to the public on April 14, 2011, after a significant renovation crafted to create one of the most unique and authentic soccer environments in the country as the Timbers mark their debut season in Major League Soccer. Originally constructed in 1926, JELD-WEN Field is a historic civic gathering place that has played host to some of the region’s most memorable events, including presidential visits, a 1957 concert by Elvis Presley, the National Football League’s first game decided by overtime, Pele’s official last professional game and the 2003 FIFA Women’s World Cup. For more information, visit www.jeld-wen.com

Media contact: Stefanie Week, CMD on behalf of JELD-WEN, (503) 488-4400 or sweek@cmdagency.com

Bill Fisher, CMD Account Supervisor, Earned Media

PORTLAND, Ore. – CMD, one of the leading integrated marketing agencies on the West Coast, continues to strengthen its award-winning social media and community management team with the hire of Bill Fisher as an account supervisor in its earned media group.

In his new role at CMD, Fisher will help implement community program planning and development along with social media strategy for agency clients.

With more than 10 years of experience, Fisher possesses a unique combination of skills in web technologies and community platforms paired with a background in traditional and digital marketing. Before joining CMD, Fisher worked for Via Training as a community manager for one of Microsoft’s award-winning community programs. Prior to specializing in community programs, he was a marketing and training content manager, copywriter and digital information architect for clients including Hewlett-Packard, Comcast, Microsoft and Best Buy. Fisher holds a Master of Fine Arts degree from the University of Iowa in Film and Video Production.

“Community management continues to grow as an integral part of holistic social media programs, and CMD is dedicated to securing the best talent to meet that need,” said Darcie Meihoff, CMD vice president and managing director/earned media. “Bill will have an immediate impact on all phases of community management, from building and nurturing communities to executing programs and analyzing and reporting community activity.”

About CMD

With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions—including digital, advertising, social media, PR, promotions, film and video and more. Headquartered in Portland, Ore., and ranked among the nation’s top 20 independent agencies, CMD works with some of the world’s leading brands including Microsoft, JELD-WEN, Intel, McCormick & Schmick’s, Cisco Systems, Hewlett-Packard, NW Natural and Timber Products. CMD also has offices in Seattle, San Francisco and New York, and can be found online through the CMD website, Twitter, Facebook or blog.

PORTLAND, Ore. – In a move to further solidify its leadership position in cross-platform digital marketing, CMD, one of the leading integrated marketing agencies on the West Coast, has hired Kevin Murphy as director of digital strategies.

Kevin Murphy, director of digital strategies

In his new role, Murphy will help coordinate and spearhead digital marketing initiatives to expand client campaigns across multiple online platforms.

“Kevin will play a vital role in leveraging each of the disciplines offered at CMD, like social and paid media, Web development, and film and video, in order to create both successful and cohesive marketing campaigns,” said Phil Reilly, president of CMD. “He adds a wealth of knowledge and talent that will greatly benefit CMD clients.”

With almost 15 years of agency experience, Murphy brings a passion for digital strategy and multi-dimensional marketing solutions. Before CMD, Murphy worked for Waggener Edstrom as digital experience director. He is the recipient of two PRSA Silver Anvil awards, three PRSA Bronze Anvil awards, a Marketing Sherpa Email campaign of the year award and a Society for New Communications Best Use of New Media award. Murphy holds a Bachelor of Science degree from Humboldt State University in Marketing and Quantitative Methodology and a minor in Public Relations.

About CMD

With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions – including digital, advertising, social media, PR, promotions, film & video and more. Headquartered in Portland, Ore., and ranked among the nation’s top 20 independent agencies, CMD works with some of the world’s leading brands including Microsoft, JELD-WEN, Intel, McCormick & Schmick’s, Cisco Systems, Hewlett-Packard, NW Natural, and Timber Products. CMD also has offices in Seattle, San Francisco and New York, and can be found online through the CMD website, Twitter, Facebook or blog.

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PORTLAND, Ore.  –  Thousands entered, but only a few were chosen to speak at SXSW Interactive, 2011, one of the nation’s premier social media events.

Selected to be on the docket as an expert blogger was CMD Earned Media team member Melissa Lion. She will be one of just 250 people tapped to present at the national conference in March in Austin, Texas.

Melissa Lion, CMD senior account executive and social media expert, will present at this year’s SXSW Interactive Conference on blogging and working with brands.

Her presentation, From Personal Blogger to Professional Marketer, was voted into the top 10 percent of submissions by SXSW fans nationwide from a field of 2,500 entries. Lion will cover topics such as revising your resume to highlight blogging and community management experience, and the qualities marketers and brands are seeking.

“Melissa has a terrific instinct about today’s digital marketing environment and will do an outstanding job representing CMD, and Portland, on the biggest stage in social media,” said Darcie Meihoff, APR, vice president of the Earned Media team. “Her experience as a blogger brings a solid perspective to our clients’ marketing efforts, including content creation and community outreach.”

In Sept. 2010, Lion presented her topic along with Julie Yamamoto, account director of the CMD Earned Media team, at Wordcamp Portland.

Lion made the jump from personal blogger to professional marketer in 2010. After freelancing for four years as a blogger, a consultant and teaching private classes on social media and narrative as well as blogging, she revamped her resume to highlight the blogging skills in which marketers would be most interested. She joined the Earned Media (PR/Social Media) team in March of 2010 as a senior account executive working on such clients as Intel and JELD-WEN. Follow her tweets at SXSW on her handle, @melissalion.

“Bloggers are always trying to find ways to monetize their blogs,” she said.  “This topic turns that idea on its head. It’s about using your blog and experience with social media to gain a regular paycheck doing what you love.”

About CMD
With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions – including digital, advertising, social media, PR, promotions, film & video and more. Headquartered in Portland, Ore., and ranked among the nation’s top 20 independent agencies, CMD works with some of the world’s leading brands including Microsoft, JELD-WEN, Intel, McCormick & Schmick’s, Cisco Systems, Hewlett-Packard, NW Natural, and Timber Products. CMD also has offices in Seattle, San Francisco and New York, and can be found online through the CMD website, Twitter, Facebook or blog.

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PORTLAND, Ore.  – The top public relations campaigns from Oregon took center stage at the 2010 PRSA Portland-Metro Chapter Spotlight Awards as CMD’s earned media team added five awards to its growing collection of accolades.

Receiving awards in categories ranging from traditional public relations to innovative social media campaigns, the CMD team had a nearly perfect showing with 90 percent of its submissions earning honors from a panel of nationally recognized and accredited PR professionals.

“This year’s awards represent our team’s dedication to achieving and exceeding business objectives through a wide range of well-planned, strategic communication,” said Darcie Meihoff, APR, managing director of CMD’s earned media group. “We are honored to have our work recognized by fellow peers and leaders in the industry as we continue to expand our breadth of expertise across all forms of traditional and digital media.”

Some of CMD’s award-winning work included organizing an international video game development competition, revitalizing a traditional brand’s newsletter, hosting a national scariest utility bill competition and upgrading a public school library’s computer lab.

Since 2006, the CMD team has received 21 PRSA Portland-Metro Chapter awards, as well as international recognition for outstanding achievements in earned media.

About CMD
With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions – including digital, advertising, social media, PR, promotions, film & video and more. Headquartered in Portland, Ore., and ranked among the nation’s top 20 independent agencies, CMD works with some of the world’s leading brands including Microsoft, JELD-WEN, Intel, McCormick & Schmick’s, Cisco Systems, Hewlett-Packard, NW Natural, and Timber Products. CMD also has offices in Seattle, San Francisco and New York, and can be found online through the CMD website, Twitter, Facebook or blog.

PORTLAND, Ore. ­ – CMD, Oregon’s largest integrated marketing agency, added to its growing list of social media awards by capturing a top honor at the 2010 SoME Awards sponsored by the Social Media Club of Portland, May 6.

CMD won a SoME in the Best Brand Awareness/User Engagement (under $25K) category for its work on Intel’s Game On promotion. Utilizing an online/offline strategy to engage 15,000 PAX East trade show attendees with prize promotions, Twitter contests, and in-person events, the innovative campaign dominated the share of conversation at the convention and created maximum buzz among the audience.

“Social media has been one of our core focuses for the past three years and our experience and knowledge in this growing medium has positioned us as a leader when it comes to producing high-level, integrated campaigns,” said Phil Reilly, president of CMD. “It’s great to be recognized for outstanding work by our marketing peers, plus add more social media awards to the film and video, advertising, public relations and website honors we’ve achieved over the years.”

CMD has previously been recognized for outstanding social media campaigns by the Public Relations Society of America (PRSA) on both the local and national levels.

The SoME Awards honor the top social media projects, programs and campaigns in Oregon, Washington and Idaho. This year’s judging panel consisted of social media marketing experts from Austin, Texas. For more information on the SoME Awards visit www.someawards.com.

About CMD
CMD, which uses synergistic marketing disciplines to generate demand for clients, is ranked among the nation’s top 50 interactive agencies and is among the top 20 independent agencies, according to Adweek and Advertising Age. The agency provides advertising, film and video, public relations/social media, media, digital and Web services, print design, strategic services, meetings and events management, direct and database marketing, training, and promotion marketing for a client list that includes McCormick & Schmick’s, Microsoft, Regence, Cisco Systems, Hewlett-Packard, NW Natural, ACDSee, Timber Products Company, Intel, Microsoft, Iberdrola Renewables, and Jeld-Wen, inc.

For more information, call 503-223-6794, visit www.cmdagency.com, Twitter @CMDPortland, LinkedIn http://is.gd/Ad5S, Facebook http://is.gd/sQwk, or blog http://blog.cmdagency.com.

PORTLAND, Ore. – CMD, one of the largest marketing agencies on the West Coast, has promoted Darcie Meihoff, APR, to vice president of the firm.

Meihoff currently serves as managing director of CMD’s earned media team, which includes public relations and social media services. She has been with the agency since 2003, and during that time has helped establish CMD’s PR and social media practices. Under her leadership, the earned media department has grown to nine full-time employees, won numerous regional and international awards for excellence and has built its client base to encompass both consumer and high-tech accounts. The agency’s earned media team spearheads a number of social media programs utilizing the latest in digital strategies, techniques and tools for it’s clients, which include such industry-leading global brands as JELD-WEN, Intel, Microsoft, Cisco and others.

“Darcie and her team’s vision for initiating and developing CMD’s social media practice as a fundamental part of the agency’s core disciplines nearly three years ago has helped establish CMD as a leader in the digital communications space,” said Phil Reilly, president of CMD. “It has revolutionized our service offerings and positioned CMD and our clients on the forefront of where the industry is heading.”

With nearly 20 years of agency experience, Meihoff joined CMD after for seven years as Partner/Public Relations Director for Leopold Ketel & Partners, a boutique advertising and public relations agency in Portland. She has worked with clients in a variety of industries, including building and home improvement, technology, tourism, transportation, restaurant and hospitality, sports, retail and health-related fields and has earned national accreditation, achieving APR designation. Her industry and community involvement includes serving on the board of the Portland Metro Chapter of PRSA, of which she was president for the past 10 years. She also currently serves on the board of directors for Forest Park Conservancy, a nonprofit organization dedicated to protecting and restoring Oregon’s largest urban park.

About CMD
CMD, which uses synergistic marketing disciplines to generate demand for clients, is ranked among the nation’s top 50 interactive agencies and is among the top 20 independent agencies, according to Adweek and Advertising Age. The agency provides advertising, film and video, earned media (public relations/social), media, digital and Web services, print design, strategic services, meetings and events management, direct and database marketing, training, and promotion marketing for a client list that includes McCormick & Schmick’s, Microsoft, Regence, Cisco Systems, Hewlett-Packard, NW Natural, ACDSee, Timber Products Company, Intel, Iberdrola Renewables, and JELD-WEN, inc.
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