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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Digital Strategy’ Category

20 Aug
2010

House Specials: What’s Hot on the SXSW Panel Picker for 2011

While traveling around the country this week (Utah, North Dakota, Minnesota), I’ve been wading through some of the other proposals

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

28 Apr
2010

Interactive Twitter Audience Trumps Masses Any Day

Oh, Bit.ly—how I love it! Let me count the ways: One, the way it lets me glance at the click

30 Dec
2009

Delving into Twitter: Popular Questions and Lessons

The year 2009 will undoubtedly go down as the year that Twitter exploded onto the communications scene. With so much

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

24 Jun
2009

Getting Real Value from a Virtual Trade Show

At a time when companies are tightening their belts, when it comes to corporate travel, we are all on the

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