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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Social Media Strategy and Trends’ Category

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

28 Jul
2009

Social Media: A Piece of the (Media Buying) Puzzle

Despite the constant buzz surrounding the concept of “social media,” it is not the ultimate media solution for every brand.

29 May
2009

Social Media Monitoring for Your Company’s Online "Health"

Social Media Monitoring for Your Company’s Online “Health” What’s worse than no online chatter about you or your company? That’s

20 May
2009

The Codependency Relationship Between Mobile and Social

As I sit here at Gate E2 at PDX enjoying glorious free WiFi, I hearken back 15 years ago to

1 May
2009

Mind Your "Poking" Manners on Facebook

Just like “no elbows on the table” is a dining rule, people should also mind their manners in this social

21 Apr
2009

Use Groups to Succeed on LinkedIn

Congratulations. You’ve taken the first step on the business networking site LinkedIn and created a profile. Your picture is posted

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