rss rss rss rss
The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Social Media Strategy and Trends’ Category

17 Apr
2013

From Funnels to Breadcrumbs: Why Shortcut to Sales Mentality Misleads Many Marketers

I bought a pair of shoes yesterday―admittedly, not earth-shattering news. But it brought to mind the discussion many brands are

10 Jan
2013

Postcards From CMD

Latest campaign for Citrix hits near and dear to our hearts  We’ve been thinking a lot about inspiring workplace recently.

18 Dec
2012

When the Web Weeps

Grieving collectively and social media sensitivities for brands I remember when September 11, 2001, happened, years before social media. I

7 Dec
2012

Trendspotting: Content Marketing in 2013

How’s this for an eye-popping statistic: 86 percent of B2C marketers in North America are using content marketing, employing 12

1 Oct
2012

Social iQ Networks: Arming Your Social Spaces with Intelligent Security

From large brands and small businesses to celebrity personas and spam bots–and yes, even a few real people–nearly everyone has

Recent Posts

Archives