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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Building Customer Relationships’ Category

12 Jun
2013

The Healthy Agency-Client Dynamic

A positive long-term relationship takes care, attention and ongoing checkups Just like any relationship, the best client-agency partnership is a

18 May
2011

Marketing to Communities: It Ain’t Easy

I’d like to share an experience I recently had—call it a cautionary tale—and a reminder of how easy it is

27 Apr
2011

Is Your Customer Service Undermining Your Marketing Efforts?

One day last spring I came home from work and saw a little photocopied slip of paper taped to my

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

7 Jul
2010

Where Is Your Community?

Here’s a not-secret confession: I moonlight as a blogger. I’ve been blogging for more than five years now. In fact,

3 Jun
2010

Lesson Learned: Step Up to the Plate

The ending of the Detroit Tigers baseball game last night has turned into a social media phenomenon. Why? Because someone

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

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