Archive for the ‘Branding and Messaging’ Category
17
Apr
2013
I bought a pair of shoes yesterday―admittedly, not earth-shattering news. But it brought to mind the discussion many brands are
Back Deck, Branding and Messaging, Social Media Strategy and Trends | No Comments » | Tags: advertising, behavior analytics, cmd agency, Darcie Meihoff, marketing, paid media, sales, sales funnel
11
Apr
2013
Illustration by David Lemke, CMD Guest Post by Kevin Murphy, CMD’s Director of Digital Strategy Flying cars, jet packs, ads
Agency Insights, Back Deck, Branding and Messaging | 2 Comments » | Tags: advertising, agency of the future, branding, cmd portland, future casting, futurism, Kevin Murphy, marketing, Responsive Design, social media
6
Feb
2013
It’s no secret that when executed properly, integrated marketing campaigns can be a highly effective way to reach an
Agency Insights, Back Deck, Branding and Messaging | No Comments » | Tags: advertising, agency, ASUS, campaign, CMD, cmd agency, Commercial, digital, in-house marketing, Incredible Together, integrated marketing, logo, marketing, messaging, photography, Portland Agency, Social Media Marketing, story telling, TV
4
Feb
2013
During this year’s Super Bowl, the plays that made headlines weren’t limited to the gridiron. Oreo is dominating the Monday-morning
Back Deck, Branding and Messaging, Social Media Strategy and Trends, Uncategorized, Weekly Reads | No Comments » | Tags: advertising, Altimeter Group, Brand Marketing, Brand Messaging, Commercial, Commercial Advertising, Event Advertising, Fast Company, Forbes, Huffington Post, infographic, Instagram, marketing, Oreo, social media, social media strategy, Super Bowl
28
Jan
2013
If you work in a creative industry, whether it’s advertising, filmmaking or fashion design, you eventually learn the value of
Back Deck, Branding and Messaging, Social Media Strategy and Trends | No Comments » | Tags: advertising, Art Director, CMD, cmd agency, design, Director of Events, DIY, Event Design, Event Planning, events, Fashion, Filmmaking, Holiday Party, Mood Board, Pantone, Pinterest, Pinterest Board, Votives, Work Party
21
Dec
2012
“What about mobile?” The easy responses are . . . “we’ll make a mobile web page, or we’ll design it
Agency Insights, Back Deck, Branding and Messaging, Social Media Strategy and Trends, Uncategorized | No Comments » | Tags: advertising, b2b, B2C, blogging, Business to Business, Business to Consumer, CMD, cmd agency, Expedia, Facebook, mobile, mobile advertising, Mobile Business, Mobile Device, Mobile Promotions, Pinterest, QR codes, RFID, Social Marketing, social media, Social Media Marketing, social media trends, Twitter, viral, Virility
23
Aug
2012
Next time you’re visiting Bellevue, Washington, head to the top of the hill and check out one of CMD’s latest
Agency Insights, Back Deck, Branding and Messaging | No Comments » | Tags: bloggers, CMD, cmd agency, Expedia, Facebook, Find Yours Campaign, Pinterest, Travel, Twitter
8
Aug
2012
One question we frequently get asked is, “Can you build me a mobile version of the website?” The answer is
Agency Insights, Back Deck, Branding and Messaging, Uncategorized | 1 Comment » | Tags: Android, Brand Experience, CSS3, html5, iOS, iPhone, Kevin Murphy, mobile technology, Mobile Website, Mobility, Optimization, Responsive Design, Smartphone, The Boston Globe
10
Jul
2012
Many of my social media peers don’t fall easily for new platforms. We’ve seen lots of fly-by-nights and promises of
Agency Insights, Back Deck, Branding and Messaging, Social Media Strategy and Trends | No Comments » | Tags: analytics, Audience, Brand, branding, BtoB, BtoC, Business to Business, Business to Consumer, cmd agency, Content Strategy, messaging, Moderation, Pinterest, Pinterest Boards, social media, Social Media Guidelines
9
Feb
2012
Many of us who make the rounds of industry tradeshows know that working an event can be at once exhilarating
Back Deck, Branding and Messaging, Conferences, Tweet-Ups and Videos | No Comments » | Tags: conference, content creation, film and video, industry events, storytelling, tradeshows, video, video capture, video strategy, YouTube