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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Agency Insights’ Category

27 Jan
2012

Building brands in the cloud

Meet the new cloud consumer Are you ready for the next billion? There are 7 billion people on the planet

24 Jan
2012

Marketing Resolutions for 2012

Yes, it’s a few weeks into the New Year, but we haven’t reached the Super Bowl yet, so it’s still

27 Dec
2011

Facebook Ads: Don’t Believe the Hype

Pip says, “Don’t believe the hype.” There are rumors going around that Facebook ads don’t perform as well as banner

28 Oct
2011

Hot Headlines This Week: Future Tech, Klout Scores and Gamification

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

21 Oct
2011

B2B Doesn’t Have to Be Boring. Book Review: Social Marketing to the Business Customer

Many of the volumes for our industry’s social media reference shelf are very focused on consumer campaigns of the moment.

14 Oct
2011

Hear, Hear—What You Should Know before Advertising on Streaming Music Services

Streaming music has become the best friend of office workers, gym goers and road trippers. Unlike mainstream radio stations, (satellite

5 Oct
2011

A Lesson in Culture from SXSWi 2010 (or, How Pizza and Beer Maybe, Just Maybe, Isn’t the Ultimate Solution)

Out of the gazillions of presentations held at last year’s SXSW interactive conference, the one that surprised me the most

15 Sep
2011

Adventures in Live Video Streaming

By now, we’re all used to watching live events, like football games, presidential debates and news conferences, on television. But

9 Sep
2011

The Portland Bike Commute Challenge – Are You In?

Pump your tires, tighten up your chain and get ready to ride, because we’re in the midst of the Bicycle

26 Aug
2011

Hot Headlines This Week: Facebook, Glassboard, Pinterest

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

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