Archive for the ‘Agency Insights’ Category
1
May
2013
Pro-bono assignments can present a challenging predicament for any agency. On one hand, the agency team is typically very
Agency Insights, Back Deck | No Comments » | Tags: AC Portland, advertising, agency insights, charity, CMD, Commercial, marketing, Oregon, outreach, Portland, pro-bono, RAISE, Soccer City USA, social media, Timbers, Tom Kelley
11
Apr
2013
Illustration by David Lemke, CMD Guest Post by Kevin Murphy, CMD’s Director of Digital Strategy Flying cars, jet packs, ads
Agency Insights, Back Deck, Branding and Messaging | 2 Comments » | Tags: advertising, agency of the future, branding, cmd portland, future casting, futurism, Kevin Murphy, marketing, Responsive Design, social media
8
Mar
2013
From Twitter demographics to SXSW 2013 tips, here are a few of our favorite things we’re reading this week at
Agency Insights, Back Deck, Weekly Reads | No Comments » | Tags: #SXSW, agency, CMD, Creativity, Daily Reads, marketing, pr, social media, strategy
6
Feb
2013
It’s no secret that when executed properly, integrated marketing campaigns can be a highly effective way to reach an
Agency Insights, Back Deck, Branding and Messaging | No Comments » | Tags: advertising, agency, ASUS, campaign, CMD, cmd agency, Commercial, digital, in-house marketing, Incredible Together, integrated marketing, logo, marketing, messaging, photography, Portland Agency, Social Media Marketing, story telling, TV
11
Jan
2013
From refreshing beverages to freshening up one’s personal style, here’s a look at some of the digital content that has
Agency Insights, Back Deck, Weekly Reads | No Comments » | Tags: 2013, Brand Journalism, Coca-Cola, Content 2020, Content Marketing, Facebook, Goop, marketing, Mr Porter, social media, techcrunch
10
Jan
2013
Latest campaign for Citrix hits near and dear to our hearts We’ve been thinking a lot about inspiring workplace recently.
Agency Insights, Back Deck, Social Media Strategy and Trends | No Comments » | Tags: advertising, agency, Citrix, CMD, collaboration, creative workspace, creative workspaces, earned media, Film, marketing, Personal Ecosystem, Portland, public relations, remote working, road warrior, video, workplace
2
Jan
2013
How did you spend your time over the holidays? For several CMDers, catching up on reading was at the top
Agency Insights, Back Deck, Social Media Strategy and Trends | No Comments » | Tags: aimClear, articles, blogs, Business Reading, Content Marketing, Digital journalism, Digital Multimedia, Harvard Business Review, Mobile Web Traffic, Multimedia Journalism, New Year, news, NY Times, psychographic targeting, reading, ShopIgniter, social media, Social Media Reading, The New York Times
21
Dec
2012
“What about mobile?” The easy responses are . . . “we’ll make a mobile web page, or we’ll design it
Agency Insights, Back Deck, Branding and Messaging, Social Media Strategy and Trends, Uncategorized | No Comments » | Tags: advertising, b2b, B2C, blogging, Business to Business, Business to Consumer, CMD, cmd agency, Expedia, Facebook, mobile, mobile advertising, Mobile Business, Mobile Device, Mobile Promotions, Pinterest, QR codes, RFID, Social Marketing, social media, Social Media Marketing, social media trends, Twitter, viral, Virility