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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Agency Insights’ Category

6 Jul
2010

Time to Vote: Select the Winning World Cup Haiku

Thanks to everyone who participated in the CMD World Cup Haiku Contest! It was a tough job, but we’ve narrowed

14 Jun
2010

Haiku Your Way to a World Cup Soccer Jersey

Catch World Cup fever; Enter our haiku contest; Win an awesome prize! The World Cup bug has bitten CMD more

11 Jun
2010

Gooooooooooal! CMD Has World Cup Fever

The 2010 FIFA World Cup kicks off today and we’re excited to watch all the thrilling action over the next

10 Feb
2010

Are They for Real?

How to evaluate a social media partner What’s the biggest bandwagon for marketing/communications firms in 2010, covering the span of

25 Nov
2009

Happy Thanksgiving!

Thank you. As we take the next couple of days to spend time with family and friends this Thanksgiving holiday,

12 Nov
2009

The Comfort Zone Myth: The 8 New (& Old) Truths of PR & Marketing

More than anything this year, the 2009 International PRSA conference hit some emotional nerves that have been sparked by an

6 Nov
2009

CMD Shines Under The PRSA Portland-Metro Chapter Spotlight

The top public relations campaigns from Oregon were on display last night at the PRSA Portland-Metro Chapter Spotlight Awards. This

2 Oct
2009

One Bike Trip at a Time…

During the past month, I joined my fellow CMDers for the annual Bike Commute Challenge. Okay, so in truth, I

1 Jul
2009

Le Tour de Search: Semantic and Visual Engines Making Aficionados Happier

After the release of Microsoft’s latest search engine investment, Bing http://www.bing.com, there was an onslaught of credible and non-credible reviews

15 Jun
2009

A Clash of Conversations: When Social Loses Its Civility

Having attended the Conversational Marketing Summit held by Federated Media in NYC, June 1-2 – a virtual “who’s who” of

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