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The Back Deck

Our view on navigating today’s marketing landscape

Archive for the ‘Agency Insights’ Category

3 Sep
2010

The Glamorous Life of an Event Producer

Hello, September! Julie Yamamoto and I are just a few weeks away from our WordCamp Portland presentation, “From Personal Blogger

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

26 Aug
2010

CMD Coffee Conversations: Caryn Herder

Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful

20 Aug
2010

House Specials: What’s Hot on the SXSW Panel Picker for 2011

While traveling around the country this week (Utah, North Dakota, Minnesota), I’ve been wading through some of the other proposals

18 Aug
2010

The Four Most Important Apps and Sites for Any Marketer

Let’s get right into it, shall we? These are software and Web-based tools that will make you a more productive,

11 Aug
2010

It’s All About the Swag at BlogHer ’10

Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the

6 Aug
2010

Beyond Imagining People in Their Underwear: Hot Tips on Giving a Great Speech

Public speaking is a great way to promote yourself and your company and it opens up more speaking opportunities down

4 Aug
2010

Social Media IRL, Meeting Old Friends for the First Time

There’s the old stereotype that if you’re into computers and technology, you’re antisocial, sitting in your mom’s basement geeking out

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

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