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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

27 Oct
2010

The Headlines You May Have Missed . . . Like Me

I love my Twitter and Facebook news feeds. I really do. But sometimes after seeing the same topics show up

11 Aug
2010

It’s All About the Swag at BlogHer ’10

Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the

14 Jul
2010

Taming the Wild West

Full disclosure: This blog post is in accordance with company rules, FTC guidelines and the U.S. Constitution. P.S.: No animals

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

17 Mar
2010

Make Your Social Media Contest Stand Out from the Crowd(source)

Social media contests are just about everywhere these days—bloggers hold prize giveaways, major brands host nationwide sweepstakes and even neighborhood

20 Jan
2010

Human Is the New Black: What Trust Agents Tells Us about Social Media

As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in

2 Oct
2009

One Bike Trip at a Time…

During the past month, I joined my fellow CMDers for the annual Bike Commute Challenge. Okay, so in truth, I

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