Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the
Author Archive
14
Jul
2010
2010
Taming the Wild West
Full disclosure: This blog post is in accordance with company rules, FTC guidelines and the U.S. Constitution. P.S.: No animals
12
May
2010
2010
Behind the Scenes of an Award-Winning Social Media Program
You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to
17
Mar
2010
2010
Make Your Social Media Contest Stand Out from the Crowd(source)
Social media contests are just about everywhere these days—bloggers hold prize giveaways, major brands host nationwide sweepstakes and even neighborhood
20
Jan
2010
2010
Human Is the New Black: What Trust Agents Tells Us about Social Media
As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in
2
Oct
2009
2009
One Bike Trip at a Time…
During the past month, I joined my fellow CMDers for the annual Bike Commute Challenge. Okay, so in truth, I