At the recent 2010 Portland Communicators Conference, Peter Shankman, idea man behind Help a Reporter Out (HARO), emphasized the importance
Author Archive
17
Feb
2010
2010
Five Steps to More Effective Subject Lines
The other day I did a quick survey of my overflowing email inbox to see how many subject lines really
20
Oct
2009
2009
Make Social Media Work for You
SEMpdx (Search Engine Marketing Professionals of Portland), an organization CMD has partnered with, recently hosted a sold-out social media panel
17
Aug
2009
2009
Social Media for the Traditional Media
The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for
28
Jul
2009
2009
Social Media: A Piece of the (Media Buying) Puzzle
Despite the constant buzz surrounding the concept of “social media,” it is not the ultimate media solution for every brand.