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The Back Deck

Our view on navigating today’s marketing landscape

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9 Jun
2010

Ending the Guessing Game

At the recent 2010 Portland Communicators Conference, Peter Shankman, idea man behind Help a Reporter Out (HARO), emphasized the importance

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

20 Oct
2009

Make Social Media Work for You

SEMpdx (Search Engine Marketing Professionals of Portland), an organization CMD has partnered with, recently hosted a sold-out social media panel

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

28 Jul
2009

Social Media: A Piece of the (Media Buying) Puzzle

Despite the constant buzz surrounding the concept of “social media,” it is not the ultimate media solution for every brand.

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