Author Archive
2011
Hear, Hear—What You Should Know before Advertising on Streaming Music Services
Streaming music has become the best friend of office workers, gym goers and road trippers. Unlike mainstream radio stations, (satellite
2011
Making Facebook Ads Work for Your Brand
Want to talk to 25-year-old women in Charlotte, N.C., who enjoy urban farming? With Facebook ads, you can get that
2011
Three Steps to Creating a Social Media Monitoring Policy
You’ve successfully begun a social media monitoring program—which means you are listening and watching what customers say about your brand
2010
Ending the Guessing Game
At the recent 2010 Portland Communicators Conference, Peter Shankman, idea man behind Help a Reporter Out (HARO), emphasized the importance
2010
Five Steps to More Effective Subject Lines
The other day I did a quick survey of my overflowing email inbox to see how many subject lines really
2009
Make Social Media Work for You
SEMpdx (Search Engine Marketing Professionals of Portland), an organization CMD has partnered with, recently hosted a sold-out social media panel
2009
Social Media for the Traditional Media
The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for
2009
Social Media: A Piece of the (Media Buying) Puzzle
Despite the constant buzz surrounding the concept of “social media,” it is not the ultimate media solution for every brand.
