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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

14 Oct
2011

Hear, Hear—What You Should Know before Advertising on Streaming Music Services

Streaming music has become the best friend of office workers, gym goers and road trippers. Unlike mainstream radio stations, (satellite

18 Apr
2011

Making Facebook Ads Work for Your Brand

Want to talk to 25-year-old women in Charlotte, N.C., who enjoy urban farming? With Facebook ads, you can get that

12 Jan
2011

Three Steps to Creating a Social Media Monitoring Policy

You’ve successfully begun a social media monitoring program—which means you are listening and watching what customers say about your brand

9 Jun
2010

Ending the Guessing Game

At the recent 2010 Portland Communicators Conference, Peter Shankman, idea man behind Help a Reporter Out (HARO), emphasized the importance

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

20 Oct
2009

Make Social Media Work for You

SEMpdx (Search Engine Marketing Professionals of Portland), an organization CMD has partnered with, recently hosted a sold-out social media panel

17 Aug
2009

Social Media for the Traditional Media

The halls were alive with tweets at CMD recently as the agency’s PR group hosted a Twitter 101 session for

28 Jul
2009

Social Media: A Piece of the (Media Buying) Puzzle

Despite the constant buzz surrounding the concept of “social media,” it is not the ultimate media solution for every brand.

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