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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

27 Dec
2011

Facebook Ads: Don’t Believe the Hype

Pip says, “Don’t believe the hype.” There are rumors going around that Facebook ads don’t perform as well as banner

10 Jun
2011

Remembering Why We’re Here: A Personal Story about Social Media

This is a story about social media. But prepare yourself, it starts out on a sad note. My friend Paul

9 Mar
2011

The Best and Only SXSW Strategy You’ll Need When Facing Austin

Do you have it? The best strategy for tackling SXSW? Because I’m looking for it. I keep opening the SXSW

2 Feb
2011

Managing Our Social Channels: No Clients Allowed?

I’m always interested in how other social media practitioners handle their personal accounts. My own social media channels now remind

8 Dec
2010

Manage That Content! Bringing Social Media Back to Its Not-Too-Distant Roots

Yes, I’m still thinking about Instagram. Remember three weeks ago when I said it was the greatest thing since Tweetdeck?

10 Nov
2010

My Favorite New Social Site in a Long Time…Like Three Years

You know I love Twitter. I love it. My love of Twitter burns with the brightness of seven suns and

3 Nov
2010

BlogWorld Expo: This Ain’t No Naked Lady Party!

I was very fortunate to attend BlogWorld Expo in Las Vegas recently. I didn’t quite know what to expect. I’ve

3 Sep
2010

The Glamorous Life of an Event Producer

Hello, September! Julie Yamamoto and I are just a few weeks away from our WordCamp Portland presentation, “From Personal Blogger

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