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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

30 Jun
2010

AYCLW: Acronyms You Can’t Live Without. Well, Maybe You Can …

Sorting out your SMEs? Tracking to your MBOs? RTing your friend’s OOBE? What now? This post goes out to all

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

7 Apr
2010

5 Minutes, 4 Tools for Your Social Media Practice

One of the biggest challenges in social media practice is keeping up with the Brizz.lys. It seems like each workday

3 Feb
2010

Mobile Device Dept.: What’s in the Bag?

With the advent of the iPad, mobile Internet devices are shaping up to be the the hottest tech story of

24 Jun
2009

Getting Real Value from a Virtual Trade Show

At a time when companies are tightening their belts, when it comes to corporate travel, we are all on the

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