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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

20 Aug
2010

House Specials: What’s Hot on the SXSW Panel Picker for 2011

While traveling around the country this week (Utah, North Dakota, Minnesota), I’ve been wading through some of the other proposals

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

30 Jun
2010

AYCLW: Acronyms You Can’t Live Without. Well, Maybe You Can …

Sorting out your SMEs? Tracking to your MBOs? RTing your friend’s OOBE? What now?
This post goes out to all the

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

7 Apr
2010

5 Minutes, 4 Tools for Your Social Media Practice

One of the biggest challenges in social media practice is keeping up with the Brizz.lys. It seems like each workday

3 Feb
2010

Mobile Device Dept.: What’s in the Bag?

With the advent of the iPad, mobile Internet devices are shaping up to be the the hottest tech story of

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