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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

21 Oct
2011

B2B Doesn’t Have to Be Boring. Book Review: Social Marketing to the Business Customer

Many of the volumes for our industry’s social media reference shelf are very focused on consumer campaigns of the moment.

2 Jun
2011

Infographic-opolis: The Five Most Popular Infographics at CMD

Some of the more inquisitive minds at CMD have been keeping tabs on the best infographics currently in circulation. The

23 Mar
2011

Are You Playing the Game? Buzzwords from SXSW

The memes were flying fast and furious at SXSW, and building out the game layer, as described by the precocious

16 Feb
2011

What Consumer Marketers Need to Pay Attention to in the comScore 2010 Digital Year in Review

On Valentine’s Day, perchance did you mark the occasion with a love letter, or rather a text message, pecked out

17 Nov
2010

Want to Work with Big Brands on Your Blog? Brand Partnership 101

This summer and fall, our team scouted the major blogger conferences for the latest trends and a little face-to-face networking.

14 Sep
2010

Resume Tip Dept.: Saying What You Mean

Thanks to all the folks who have been following our tips for job seekers, especially bloggers who are looking to

20 Aug
2010

House Specials: What’s Hot on the SXSW Panel Picker for 2011

While traveling around the country this week (Utah, North Dakota, Minnesota), I’ve been wading through some of the other proposals

30 Jul
2010

We’re Hiring: Bloggers Inquire Within (Yourself)

In this economy, it’s a privilege to hang the shingle saying, “we’re hiring.” Having just interviewed two job candidates, I

28 Jul
2010

Social Search: New Thinking on SEO Best Practices

So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post

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