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The Back Deck

Our view on navigating today’s marketing landscape

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11 Jan
2013

What We’re Reading Now

From refreshing beverages to freshening up one’s personal style, here’s a look at some of the digital content that has

7 Dec
2012

Trendspotting: Content Marketing in 2013

How’s this for an eye-popping statistic: 86 percent of B2C marketers in North America are using content marketing, employing 12

28 Mar
2012

SXSW Recap: What’s Coming Soon from Pinterest

Of the hundreds of interactive sessions at SXSW this year, the Q&A with Pinterest Co-founder Ben Silbermann was definitely one

21 Oct
2011

B2B Doesn’t Have to Be Boring. Book Review: Social Marketing to the Business Customer

Many of the volumes for our industry’s social media reference shelf are very focused on consumer campaigns of the moment.

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