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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

24 Jan
2012

Marketing Resolutions for 2012

Yes, it’s a few weeks into the New Year, but we haven’t reached the Super Bowl yet, so it’s still

15 Sep
2011

Adventures in Live Video Streaming

By now, we’re all used to watching live events, like football games, presidential debates and news conferences, on television. But

12 Aug
2011

CMDers Share Thoughts from BlogHer ’11

Didn’t make it to BlogHer ’11? Watch this video recap from CMD’s Julie Yamamoto and Melissa Lion on what they

27 Apr
2011

Is Your Customer Service Undermining Your Marketing Efforts?

One day last spring I came home from work and saw a little photocopied slip of paper taped to my

6 Apr
2011

CMD Adds Award-Winning Community Management Expert to Roster of Social Media Talent

PORTLAND, Ore. – CMD, one of the leading integrated marketing agencies on the West Coast, continues to strengthen its award-winning

10 Mar
2011

Watch CMD Presenters Live at SXSW 2011

Couldn’t make it to SXSW this year? No worries, you can watch CMD’s Melissa Lion as she presented “From Personal

31 Jan
2011

CMD EARNED MEDIA TEAM MEMBER, MELISSA LION, SELECTED AS SXSW SPEAKER FOR BLOGGING EXPERTISE

PORTLAND, Ore.  –  Thousands entered, but only a few were chosen to speak at SXSW Interactive, 2011, one of the

5 Jan
2011

Let it Be: What the Beatles Teach Us about Social Media Content

Over the holidays a friend of mine asked me how to come up with content for social media channels. His

27 Dec
2010

Top Social Media and Public Relations Agency Shines at the PRSA Portland-Metro Spotlight Awards

PORTLAND, Ore.  – The top public relations campaigns from Oregon took center stage at the 2010 PRSA Portland-Metro Chapter Spotlight

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