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The Back Deck

Our view on navigating today’s marketing landscape

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3 Jun
2010

Lesson Learned: Step Up to the Plate

The ending of the Detroit Tigers baseball game last night has turned into a social media phenomenon. Why? Because someone

21 Apr
2010

Blog Thoughts: You Look Marvelous, But Are You Interesting?

We’re working on a number of blogs right now for clients and the topic of design versus content always comes

10 Mar
2010

In Search of the Elusive Viral Video

In the late 1990s, the Internet Dancing Baby came into our lives and the viral video was born. Back then,

26 Jan
2010

The Death of Company Newsletters Has Been Greatly Exaggerated

Over the years, printed newsletters have been popular vehicles for communicating company news and information directly with customers and employees.

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