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The Back Deck

Our view on navigating today’s marketing landscape

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18 Aug
2010

The Four Most Important Apps and Sites for Any Marketer

Let’s get right into it, shall we? These are software and Web-based tools that will make you a more productive,

16 Jun
2010

Wake Up: You Are Not a Brand

Bear with me folks: No industry insights today, just personal insights. So have a seat and buckle up.
Many years ago,

28 Apr
2010

Interactive Twitter Audience Trumps Masses Any Day

Oh, Bit.ly—how I love it! Let me count the ways: One, the way it lets me glance at the click

5 Jan
2010

Commentary: Facebook vs. Suicide Machine with Added George Clooney

On the last day of 2009, I found myself reading Erick Schonfeld’s post on TechCrunch, “We all live in public

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