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The Back Deck

Our view on navigating today’s marketing landscape

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30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

24 Mar
2010

Make Love Not (Flame) Wars

In the interest of full disclosure, CMD didn’t post a blog comment last week.
I can hear some collective virtual gasps

10 Feb
2010

Are They for Real?

How to evaluate a social media partner
What’s the biggest bandwagon for marketing/communications firms in 2010, covering the span of Web

12 Nov
2009

The Comfort Zone Myth: The 8 New (& Old) Truths of PR & Marketing

More than anything this year, the 2009 International PRSA conference hit some emotional nerves that have been sparked by an

6 Nov
2009

CMD Shines Under The PRSA Portland-Metro Chapter Spotlight

The top public relations campaigns from Oregon were on display last night at the PRSA Portland-Metro Chapter Spotlight Awards. This

15 Jun
2009

A Clash of Conversations: When Social Loses Its Civility

Having attended the Conversational Marketing Summit held by Federated Media in NYC, June 1-2 – a virtual “who’s who” of

29 May
2009

Social Media Monitoring for Your Company’s Online “Health”

Social Media Monitoring for Your Company’s Online “Health”

What’s worse than no online chatter about you or your company? That’s easy:

1 May
2009

Mind Your “Poking” Manners on Facebook

Just like “no elbows on the table” is a dining rule, people should also mind their manners in this social

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