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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

17 Apr
2013

From Funnels to Breadcrumbs: Why Shortcut to Sales Mentality Misleads Many Marketers

I bought a pair of shoes yesterday―admittedly, not earth-shattering news. But it brought to mind the discussion many brands are

10 Jan
2013

Postcards From CMD

Latest campaign for Citrix hits near and dear to our hearts  We’ve been thinking a lot about inspiring workplace recently.

21 Dec
2012

Happy Holidays from CMD!

Happy Holidays from CMD!  We are wishing you a safe and fun season! Just how fun?  Click the image below

18 Dec
2012

When the Web Weeps

Grieving collectively and social media sensitivities for brands I remember when September 11, 2001, happened, years before social media. I

25 Oct
2012

CMD’s Earned Media Work Gets a Perfect Score at Annual PRSA Spotlight Awards

Healthcare IT blog, op-ed take top honors in regional competition PORTLAND, Ore. — CMD’s social media, PR and digital communications

27 Feb
2012

Tell a story. Change the world.

As a CMD filmmaker, no one believes in this idea more than Ron Bourke. For years, Ron has been behind

18 Jan
2012

THE MANY DIMENSIONS OF SOCIAL YOU

More social media choices reveal different reflections of ourselves—is the picture always clear? Some futurists predict that one day, we

5 Oct
2011

A Lesson in Culture from SXSWi 2010 (or, How Pizza and Beer Maybe, Just Maybe, Isn’t the Ultimate Solution)

Out of the gazillions of presentations held at last year’s SXSW interactive conference, the one that surprised me the most

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