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The Back Deck

Our view on navigating today’s marketing landscape

Author Archive

18 Jan
2012

THE MANY DIMENSIONS OF SOCIAL YOU

More social media choices reveal different reflections of ourselves—is the picture always clear? Some futurists predict that one day, we

10 Nov
2011

Badges, Breakout Sessions and Networking Bonanzas – The Best and Worst of Industry Conferences

Probably like you, I go to a lot of conferences. It comes with the territory in an industry that’s evolving

5 Oct
2011

A Lesson in Culture from SXSWi 2010 (or, How Pizza and Beer Maybe, Just Maybe, Isn’t the Ultimate Solution)

Out of the gazillions of presentations held at last year’s SXSW interactive conference, the one that surprised me the most

21 Apr
2011

Recycle This: Making Sustainability Part of Your Company Culture

In honor of Earth Day and with all of the recent global events affecting our planet, we thought we’d stop

13 Apr
2011

You Say You Want a Revolution—Well, What’s the ROI?

Here it is: Revolutions don’t begin by asking what the ROI is. And unless that’s the first question you ask

20 Dec
2010

5 Social Media Trends for 2011

Doesn’t it seem as though social media has grown from that promising young tot into a hormone-raging sometimes-rebellious teenager right

16 Dec
2010

We’re Embracing the Holiday Spirit of Sharing This Year—Literally

You know that old Donny and Marie song about being “a little bit country and a little bit rock ‘n’

30 Jul
2010

Hot Headlines: Week of July 26, 2010

With thousands of headlines and tips being shared every hour on Twitter alone, we thought it would be helpful to

21 Jul
2010

Guided by Gut

Those of us who went to J-school certainly had the journalism code of ethics drilled into our heads. But the

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

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