Content marketing is all the rage these days – turning marketers into publishers and storytellers via a variety of digital channels and multimedia integration. But what are the best practices when it comes to determining your content strategy, how can you organize it and tell a compelling, consistent storyline that both reinforces your brand and motivates your audience? Darcie Meihoff and I recently led a content marketing Boot Camp at the Digital Marketing Conference in Portland, Ore., and our presentation explores tips, techniques and tools that can help you build an effective content marketing initiative designed to generate results. View it below and share!
Tags: advertising, CMD, cmd agency, cmd portland, community management, Content, Content Marketing, Content Strategy, Darcie Meihoff, Digital Marketing Conference, Engagement, Julie Yamamoto, marketing, Oregon, Portland, SlideShare, social media