From refreshing beverages to freshening up one’s personal style, here’s a look at some of the digital content that has turned our heads and caught our eyes in the last couple of weeks. We hope this eclectic collection will spark some new ideas for you, too!

Coca-Cola’s creative director lays out the brand’s vision for content marketing in the Content 2020 videos – a manifesto for creative thinking as well as organizational transformation.

Brand journalism we love right now: Mr Porter and Goop.

Would Facebook turn on an ad-free model? Read TechCrunch’s take on the matter.

Solid discussion of lead gen, content marketing and (finally) increased corporate spending on social media marketing in 2013.

What are you reading lately? Drop us a link sometime.