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The Back Deck

Our view on navigating today’s marketing landscape

Archive for October, 2011

28 Oct
2011

Hot Headlines This Week: Future Tech, Klout Scores and Gamification

With thousands of headlines and tips being shared on Twitter alone each hour, we think it’s helpful to share our

25 Oct
2011

Taking Top Chef to the Transmedia Era

I love Top Chef. In fact, I’m a sucker for most of the reality shows on Bravo. Much to the

21 Oct
2011

B2B Doesn’t Have to Be Boring. Book Review: Social Marketing to the Business Customer

Many of the volumes for our industry’s social media reference shelf are very focused on consumer campaigns of the moment.

14 Oct
2011

Hear, Hear—What You Should Know before Advertising on Streaming Music Services

Streaming music has become the best friend of office workers, gym goers and road trippers. Unlike mainstream radio stations, (satellite

5 Oct
2011

A Lesson in Culture from SXSWi 2010 (or, How Pizza and Beer Maybe, Just Maybe, Isn’t the Ultimate Solution)

Out of the gazillions of presentations held at last year’s SXSW interactive conference, the one that surprised me the most

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