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The Back Deck

Our view on navigating today’s marketing landscape

Archive for September, 2010

22 Sep
2010

Behold, the Versatile Video Commercial

A few months ago I wrote about what makes an online viral video, if that’s even possible. Now, it’s time

14 Sep
2010

Resume Tip Dept.: Saying What You Mean

Thanks to all the folks who have been following our tips for job seekers, especially bloggers who are looking to

10 Sep
2010

What Happened to Google Wave? A User Experience Perspective

Last week, someone in the office asked me, “Why did Google Wave fail?” Immediately I remembered, “Oh, yeah . .

3 Sep
2010

The Glamorous Life of an Event Producer

Hello, September! Julie Yamamoto and I are just a few weeks away from our WordCamp Portland presentation, “From Personal Blogger

1 Sep
2010

Are You Loved? Understanding and Fostering Customer Relationships

Are you loved? It’s a tough question. Your mom loves you. Your pet. Your best friend. The guy who gives

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