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The Back Deck

Our view on navigating today’s marketing landscape

20 Aug
2010

House Specials: What’s Hot on the SXSW Panel Picker for 2011

While traveling around the country this week (Utah, North Dakota, Minnesota), I’ve been wading through some of the other proposals to SXSW for next spring. Having submitted one of numerous takes on the facets of social media for business, I’m curious to see what else is proposed.

There is a mix of awesome topics and unusual approaches that I surely hope will make the cut for 2011:

Social Contests: Brand Loyalty Builders or Lazy Marketing?
Proposed by Kelly Feller of Intel’s Social Media Center of Excellence

Social Media Death Match
A hyper-planning communications director goes head to head with an off-the-cuff improv comedian in a battle to the social media death. This one promises to please!

15 Slides, Three Writers, Three Ways—One Hour
The “Rashomon” approach to presenting, I suppose.

Guerilla Research Methods—Live!
How do I get my boss or client to buy into doing research for my project?

Will News Apps Reinvent Journalism?
A group of experts will discuss the current state of news apps, emerging trends, and the future of professional news delivery.

What’s catching your eye?

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