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The Back Deck

Our view on navigating today’s marketing landscape

4 Aug
2010

Social Media IRL, Meeting Old Friends for the First Time

There’s the old stereotype that if you’re into computers and technology, you’re antisocial, sitting in your mom’s basement geeking out over arcane bits of computerology. Social media detractors like to say we’re all so focused on tweeting or Facebooking our every moment that we can’t simply enjoy them. And sure, it’s incredibly irritating to hang out with someone who has his nose pressed to the iPhone. But I think social media’s greatest strength is its ability to connect people who’d otherwise never meet in real life so they can do that very thing: meet in real life.

Photobucket Here in Portland, we have some terrific opportunities for users of social media to meet up. My favorite is the weekly Beer and Blog that happens every Friday from 4 to 6 at the Green Dragon. This ostensibly began as an opportunity for people to get help with their blogs, but it’s transitioned into a group of people getting together and chatting. They have guest speakers and often people sponsor that day’s beer and french fries (bless those fine people). New people are always welcome and for old-timers like me, it’s a great place to catch up with friends.

We also have Ignite Portland, and any number of un-conference-camp camps. The faces become familiar, and over time, the people walking into these events must feel like Norm felt walking into Cheers.

People aren’t using social media just to meet casual friends. According to Marta Kagan’s deck, What the F**k is Social Media NOW?, one in six marriages last year were between people who met through social media. Conversely, the London Telegraph says that one in five petitions for divorce cited Facebook. Social media hath given, social media hath taken away.

Photobucket I love the variety of people you can meet through social media. As a kid growing up in San Diego, I listened to radio station 91X. Robin Roth was the voice of 91X and my personal hero. While helping a client grow his Twitter following, I stumbled upon Robin’s Twitter profile, added her as my friend and before I knew it, we were making plans to hang out when she comes to Portland. Robin Roth was the closest thing San Diego had to Siouxsie Sioux. I still freak out when Robin @replies me.

As social media becomes more prevalent, our personal and professional networks will expand. We’ll have the opportunity to meet more people, make more friends and broaden our own interests.

Oh, and get married. Though I’m not married yet, when the day happens for my boyfriend and me, we’ll comfortably fit into that one in six that Kagan’s talking about. Thanks, Twitter!

What about you? What real life relationships have happened thanks to social media?

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4 Comments

  1. Amber Case says:

    Three cheers for Beer and Blog! That’s where I met people in real life that I was able to follow later. If I hadn’t met them in real life, I would not have followed them. I’ve met, or have been recommended to, almost everyone I follow online, and I’ve made friends online too – but it’s mostly been through already established connections in real life.

    Great article.

  2. Crissy says:

    I have re-connected with many people I used to know and love, but lost touch with. I found one long lost friend on facebook, and learned that she lives five minutes away from me and I never ran into her! It’s totally crazy, but now we’re friends again and we picked up right where we left off!

    I’ve also met so many wonderful, like-minded people through blogging and they are such a great support to me. I don’t know what I’d do without them.

  3. melissalion says:

    Crissy: And we’ve met IRL after being blog friends for what, three years?

  4. melissalion says:

    Amber: Thanks for reading! Hey — we met at Beer and Blog!

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