Capturing the attention of women bloggers is a top priority for many consumer brands. And for great reason: BlogHer, the largest publisher of blogs written by women, estimates that 85 percent of its readers make purchasing decisions based on product reviews from the BlogHer network. That means there’s big money at stake and a rush for brands to get their products into the hands of these influencers.

The amount of product giveaway at BlogHer is somewhat obscene–you should have seen the women vying for the chance to take home the Toy Story Mr. Potato Head toys!

So when 2,000+ women bloggers come together for the annual BlogHer conference, what are brands doing to stand out in the crowd, attract attention and tap into bloggers’ collective online influence? Check out these examples of a few of the brands and event sponsors that stood out to me:

Shine from Yahoo! – The Shine booth was a nice example of gathering user-generated content from an event. They asked women to share their story of reinvention–be it a new career, weight loss, love, etc. Women who had compelling stories were selected to tape video interviews complete with hair and makeup pampering. The videos were not only uploaded to Shine, but also were available to the bloggers to embed on their own blogs. I noticed a few other brands, including Walmart, used similar concepts.

Chevy Volt – Just like at SXSW, Chevy Volt sponsored the event’s Internet Cafe, a place where bloggers could charge up their laptops, netbooks and smart phones in between conference sessions. I thought this was a great example of connecting the brand to its key messaging while also serving as an excellent conversation starter among the spokespersons and bloggers in the room.

Ubisoft Just Dance 2 – Standing out in the crowd can be challenging, but it’s much easier to do when the crowd is at your booth! Ubisoft set up a stage for a dance-off to showcase their new Wii game, Just Dance 2. This served as an excellent product trial experience not only for users, but for the many spectators, too.

White House | Black Market – At an event like this, the value of swag cannot be overlooked. And the swag bags from White House | Black Market were seen everywhere! So much so that event attendees were using these bags more than the tote bags provided by the conference itself. It’s the high school clique mentality here–if the cool kids have the cool stuff, everyone else wants it too.

P&G – The “booth” for P&G was actually a 1500-square-foot house (larger than my apartment!) built on the show floor with each room showcasing a different household product. There was a lot going on in this house … product giveaways, contests and more. Despite the cool factor of this display, the product messaging from each room was lost on me by the time I left the booth.

The relationship protocol between bloggers and brands is still being defined, and questions abound regarding these cultural rules as the relationships between the two evolve. But for now it’s clear that brands are taking full advantage of getting their products in the hands of the stereotyped mommy bloggers.