Campaigns are not just about the tactics. Without an overall understanding of the major elements that go into a successful marketing plan, clients cannot proceed with promoting their brands and products in the most cost-efficient and effective way possible. Here at CMD, we thrive on helping our clients exceed their expectations, but we know it all needs to start with strategic brainstorming.
In the next few months, I plan to interview several department directors at CMD to pick their brains about industry trends, research, and overall marketing experience. I’ll share with you what makes them tick, and what current trends are on the top of their minds.
Click below to hear a coffee conversation with Caryn Herder, director in the Strategies and Solutions Group at CMD.
Tags: advice, agency insight, cmd agency, coffee conversations, communications, conversation, conversation starter, interviews, marketing
