So you’ve researched and woven together your keywords, mastered your metadata and rocked your page description. You’re ready to post your content to the Web, right?

Think again. There are more things you can do to optimize your content for the social web. One of the more interesting speakers at Web 2.0 in San Francisco this year was Paul Yiu of Bing. He talked about how to rethink SEO strategies to rise above the noise of social search.

Why is optimizing for social search different than the SEO strategies that have been drilled into us thus far? Well, as we all know from swimming in the social web, everything moves faster now. The popularity, and hence the ranking, of your content may depend not only on regular, old-school content updates, but also on how many people Tweet links to your content within the first *few hours* of posting.

Catch that? Hours. Indeed, Bing’s algorithms measure social references to your content as it takes its first feeble breaths on the Web.

Yiu says that in the past, we planned for useful content. That seems so simplistic in today’s environment. Now we need to plan and create share-friendly content. It’s important to seek out links from trustworthy sites, but add to that seeking links from trustworthy individuals who are influential voices in the social stream. Whereas regular updates were a popular SEO strategy in the past, today’s content managers need to be prepared to turn on a dime, especially to respond if a “mob” (positive or negative) arises.

Some food for thought the next time you’re prepping a piece of content. Before you hit the “upload” button, check out Paul Yiu’s Web 2.0 presentation on Slideshare (posted below).

Do you have a social SEO success to share?