In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of conversation that have risen above the noise.

“Every 10% easier you make your product, your audience grows by 50%.” @drewhouston, founder of DropBox

“Make something people want. We were building a product for ourselves and only incidentally for other people.” @drewhouston

“I’m waiting for my 3G iPad.” @asmith, founder of Xobni [Remarkably, there are still a lot of Macbooks and PCs around! JY]

[A commandment from on high] “Metrics: Know thy funnel.” @asmith

“Facebook says of every possible news story that can make the news feed, only 0.2% make it. That’s two out of 1,000. That’s scary for marketers. If you want a fancy Facebook presence, you need a fancy news feed, not a fancy page.” @JeffWidman of BrandGlue [Jeff went on to give a few tips about short and sweet updates that carry calls to action, such as “Like this” if you agree.]

“Analytics are not a quantity game, it’s a quality game. It’s the people who matter. … How can I make the most out of every single person.” Neil Patel of KISSmetrics

“There is no perfect solution to attract people on the web. What we can do is start correlating what a user does on the website.” Patel