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The Back Deck

Our view on navigating today’s marketing landscape

Archive for May, 2010

25 May
2010

Random Acts of Courtesy and Kindness

The power a simple, please, thank-you, some positive recognition or small act of courtesy can have never ceases to amaze

19 May
2010

Facebook Under Fire: Where Will the Early Adopters Go?

Concerns over Facebook’s privacy settings have been filling my Twitter feed for days. A friend asked what I thought about

12 May
2010

Behind the Scenes of an Award-Winning Social Media Program

You know how Oscar nominees walk the red carpet downplaying their hopes of winning by saying that it’s nice to

7 May
2010

CMD Captures Top Northwest Social Media Award

PORTLAND, Ore. ­ – CMD, Oregon’s largest integrated marketing agency, added to its growing list of social media awards by

6 May
2010

Quotable Charlene Li

On the last day of Web 2.0 Expo in San Francisco, Charlene Li of “Groundswell” fame spread the gospel of

5 May
2010

The Value of a Handshake in a Digital World

In a digital world filled with follows, pokes and friend requests, have we lost sight of the value in a

4 May
2010

Insights from Web 2.0 Expo in SF

Forget the fan page (in a sense). It’s all about getting into the Facebook news feed with a compelling update

4 May
2010

Overheard at Web 2.0 Expo in SF on Tuesday morning

In the midst of the rapid-fire conference sessions at Web 2.0 Expo in San Francisco, here are several snippets of

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