We’re working on a number of blogs right now for clients and the topic of design versus content always comes up. Which should be the main focus?

Many experts say that a blog first and foremost needs to look good and function as a platform for other online assets. Others say the content must be front and center and interesting enough to engage readers to comment. My view is that design and content must work hand in hand for a successful blog because they both represent your brand.

At CMD, we’re constantly monitoring our blog, Back Deck, for the right balance of style and content. For us, the words we write each week are the top priority, as our goal is to explore marketing trends with you. At every turn we ask if we could do better. Same goes for the design, where our graphic experts recommend keeping the look fresh and adding functionality whenever possible.

That’s why this week we are unveiling a redesigned CMD blog with a new look and feel.  The previous design was around for about a year and we all felt it was time to take it up a notch. I encourage you to take a look at your own blog, and constantly ask yourself the questions we asked during our redesign: “Can we do better?”; “Are our words resonating with the audience?” and “Is it time for a change?”.

When it comes to a blog, what do you think about design versus content? We welcome your thoughts.