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The Back Deck

Our view on navigating today’s marketing landscape

Archive for February, 2010

17 Feb
2010

Five Steps to More Effective Subject Lines

The other day I did a quick survey of my overflowing email inbox to see how many subject lines really

10 Feb
2010

Are They for Real?

How to evaluate a social media partner What’s the biggest bandwagon for marketing/communications firms in 2010, covering the span of

3 Feb
2010

Mobile Device Dept.: What’s in the Bag?

With the advent of the iPad, mobile Internet devices are shaping up to be the the hottest tech story of

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