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The Back Deck

Our view on navigating today’s marketing landscape

Archive for January, 2010

26 Jan
2010

The Death of Company Newsletters Has Been Greatly Exaggerated

Over the years, printed newsletters have been popular vehicles for communicating company news and information directly with customers and employees.

20 Jan
2010

Human Is the New Black: What Trust Agents Tells Us about Social Media

As communicators, we read and write a lot of content. In fact, I’ve heard that the average consumer takes in

5 Jan
2010

Commentary: Facebook vs. Suicide Machine with Added George Clooney

On the last day of 2009, I found myself reading Erick Schonfeld’s post on TechCrunch, “We all live in public

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